Melisa Sánchez

User Research

Objectives

  • Identify barriers to accessibility in digital applications
  • Explore opportunities to improve this accessibility
User persona: Paris Baltazar

Paris Baltazar

Mobile Engineer | 34 years old | Blind since he was 19 | Based in Querétaro

Frustrations

  • Difficulty completing transactions
  • Feeling excluded due to lack of accessibility
  • Concerns about data security and constantly relying on third-party help
User Persona & Customer Journey
User research artifactUser research artifact
“There is an experience bias that affects the accessibility of digital applications” — Paris
Link to interview